Capstone Project Essay

There is no more need to fight crowds, find a parking spot, and deal with traffic. The high street and mail order systems tranquil puddle a place in the mix of purchase routes however it is no longer the only method of making purchases. The Internet revolution has seen a massive increase in the long distance purchases made by consumers, as geographical barriers are no longer as important as they were.The lack of geographical importance has influenced the strategy of Internet companies. One of the first companies that took advantage of this was the online bookshop Amazon. om. Amazon. com is an organization that offers a broad range of services to consumers and is considered an online loss leader of pure-plays pure online merchants. Amazon. com was founded in July of 1995 with a representation to fully utilize the Internet to exploit book buying fast, easy, and all in all, a very sweet experience. They currently have 29 million customers in 160 different countries, making Amazon . com one of the leading online merchants. It is rated third in business-to-consumer online revenue as of June 20, 2000. Amazon. com represents the high-flown e-Commerce troupe.It was one of the first to demonstrate the potential for virtual upstarts and turned the market on end even leading the bricks and mortar companies. Analyze the high societys mission and vision averments against the performance of the organization. Then, evaluate how well the company lives out its mission and vision statement. Provide support from the organizations performance in your evaluation. Amazons company mission and vision statement is to continue to offer quality products and services using the best technology avail adequate and at a reasonable price.This results in highly loyal customers, while maintaining shareholders interest and company profits in mind. We also want to expand geographically, increasing the lean of customers and to pass off improving our main competitive advantage infrastru cture. By working hard and having fun we seek to offer the best working environment to our employees, promoting occupational group opportunities, and to increase our responsibility towards environment and the society. (www. amazon. com). In basing that off of the performance of the company it can be concluded that they are living out their mission statement.As more retail categories get added, the opportunity will only expand Assess how the organizations strategic goals physical contact to the companys mission and vision. The strategic goals of Amazon. com are very simple they work off of six basic principles which are the freely proffers products and services, the use a customer friendly interface, the company scales easily from small to large, they exploit its affiliates products and resources, the use existing communication systems, and finally Amazon utilizes universal behaviors and mentalities (www. arketingplan. com). Most of the marketing the Amazon does is indirect marketi ng where you probably will not see allot of ads for the company on billboards or during the commercial breaks of televisions shows, the company uses allot of online ploys and has very good traffic with other partners they use these strengths to market themselves to a great amount of people.This goes hand in hand with their mission statement and vision which is increasing the number of customers and to keep improving our main competitive advantage, since the majority of society uses the internet for all of the business needs, this will work to the advantage of Amazon as they can link up with several of their business partners and even provide links on those pages that will take a potential customer directly to the website. Amazon seldom uses the offline marketing process they use the motto Since most people shop online that is where they will be. (www. arketingplan. com).Also Amazon has a convenient way for customers to make their purchase more effectively and efficiently which is p art of the marketing strategy of them focusing on being customer friendly. Amazon uses a streamlined monastic order process that applies the most advanced technology to allow the customers to better navigate and explore online. Amazon uses a one click option once you have everything that you need, you place them in your basket and you pay for everything all at once without having to do multiple orders which make it convenient for the customers.Analyze the companys fiscal performance to determine the link between the companys strategic goals, strategy, and its financial performance. Detail your findings. One of the main strategic goals that Amazon has set with the company is offer quality products that bring in profits that sentiment is identified in the mission and vision statement and over time this company has been able to maximize their profits and minimize their expenses through the North American market as well as the international market as well.The earnings statement shows t hat Amazon has found a way to have increased sales performance through both of their selling markets. The North America segment consists of amounts bring in from retail sales of consumer products (including from sellers) and subscriptions through North America-focused websites such as www. amazon. com and www. amazon. ca and include amounts realize from AWS. This segment includes export sales from www. amazon. com and www. amazon. ca. The International segment consists of amounts earned from retail sales of consumer products (including from sellers) and subscriptions through internationally focused locations.