Global Culture and New Culture Essay Example for Free

Global gloss and New Culture EssayThe concept of Global Culture is defined as the idea of a iodine world culture wherein the earths inhabitants will lose their cultural diversity and one culture will be experienced by all(a) hoi polloi (Oregon State University, 2008). At present, this resistant of phenomenon is one of the intimately controversial issues that is being discusses and debated by numerous scholars peculiarly in its relation to the changes that is before coherent happening in the world. However, the idea of a globular culture is not a new playing area matter, as it had been perceived by previous noted personalities. This is greatly exemplified by Karl Marx and Friedrich Engel as they discussed the concept of spherical culture in the communistic Manifesto. The commie Manifesto is considered as one of the worlds most influential political manuscripts in which the purposes and program of the Communist coalition is written. Nevertheless, this document as we ll tackled the Communist Leagues criticism of the Bourgeois In order to so, they excessively gave their perception of ball-shaped culture and how this phenomenon affects the society.Marx and Engel began the Communist Manifesto by stating that the foundation all existing societies is the history of class struggle. They pointed out that early epochs up to the time that the manifesto was created the society is always composed of competing classes that are most appropriately described as the oppressor and the oppressed. The development and revolutions in history paved the way for two great classes that are directly lining against each other namely the Bourgeoisie and the Proletariat.The formation of the modern Bourgeoisie is the product of a long course of development as well as the series of revolutions with regards to production and exchange (Marx and Engel, 1848). The Bourgeoisie is generally responsible in the changes of the mode of production, which give way to various modifica tions that greatly exemplified the idea of a global culture. The existence of the Bourgeoisie is dependent upon the continuous revolutionizing of the instruments of production and eventually the relations of productions. This includes expanding the market over the integral surface of the globe for the consumption of its products.Marx and Engel clearly explained the Bourgeoisies desire for globalization when they stated, It must draw close e reallywhere, settle everywhere, establish connections everywhere (Marx and Engel, 1848). In relation to the idea of market expansion, the Communist Manifesto also give call able-bodied account of the concept of free trade, which is an important feature in achieving a global culture. The Communist League strongly believes that Free Trade is the main culprit in most peoples perception that personal worth is measured by the exchange of value that is most patent in the importance they give to material things.In order for the Bourgeoisie to pursue their objective of favourableness by increasing production, they have to exploit other people by changing the way they reckon about themselves and modifying the values that they uphold (Marx and Engel, 1848). The Bourgeoisies exploitation of the world market is creating a universal character to production and consumption of every country. Due to this, it is eradicateing the old-established theme industries that are important in the national identity of a country.Industries do not scarcely utilized indigenous raw materials but they adopt it from the remotest parts of the world and their products are not merely consumed at their respective countries but also in every quarter of the globe. The globalization of trade also affects other factors such as communication. As such, the very way of life of the people is also influence wherein they adhere to the ideologies of the Bourgeoisie like being consumerists, which heightens the criminal prosecution of this class interests (Marx an d Engel, 1848).In this sense, Communists support the sentiments of the undertaking that they believed is being exploited by the Bourgeoisie. The league represents the common interests of all proletariats around the world regardless of their nationalities. They represent the proletariats in the different stages of development of the Bourgeoisie wherein there is an discernable struggle of the working class. The primary aim of the Communist is similar with all other proletarian parties, which are the formation of the proletariat into a class, overthrow of the bourgeoisie supremacy, conquest of political power by the proletariat (Marx and Engel, 1848).Nevertheless, the Communist Manifesto clarifies that it is not after the abolition of property in general but quite an the eradication of bourgeois property. In doing so, they can be able to uphold the freedom, independence, and equality of an individual that is interpreted away from him or her due to exploitative wage labor (Marx and E ngel, 1848). Communists clearly saw the creation of a global culture through the revolution of production that the Bourgeoisie are responsible for as the perform of most of the worlds evil.Some of the detrimental effects that it gives are the exploitation of people especially the proletariat, the destruction of old established institution like the family, and the very self-value of an individual. On the other hand, some notable scholars like atomic number 1 Jenkins and Rob Walker perceive the new culture of globalization in a different light. Their works show the effects of the technological advancement that Marx and Engels noted in the Communist Manifesto. Henry Jenkins main argument was on the concept of Media Convergence. He asserted that the perspective that merely focused on technology is shortsighted.Jenkins emphasized that the real important factor is the saying of the way by which individuals in the coeval culture could participate and combine numerous media sources. Com prehending the relationship among various media forms can be done in a more in depth manner if the fight of individuals will be given due consideration. In relation to this, Jenkins suggested that convergence should be seen as a cultural process that is evolving and developing sort of than a mere technological end. Moreover, he also elaborated that there are different sited wherein the negotiations in the midst of consumers and producers take place.These sites are modifying audience measurement, redirecting globalization, re-engaging citizens, renegotiating relations betwixt producers and consumers, redesigning the digital economy, rethinking media aesthetics, regulating media content, redefining intellectual property rights, and restricting media ownership (Jenkins, 2006). Jenkins was able to seriously and extensively take away the effects of audience participation in media culture. He was able to highlight the influence of digital popular culture on the behavior of individ uals especially in terms of their participation in the field of politics.Rob Walker is also one of the contemporary personalities that has its own perspective with the modern state of production and consumption that exists in the world today. His arguments are centered on the concept of money culture and means of technology like advertising, music, and sequential art. The focus of Walker study is in examining the consumer behavior of an individual from the lens of business and anthropology. He discussed various products and the corresponding consumer trend that is was able to create.Walker attempts to discover the reasons behind consumers response to a certain product, which ranges from toothpaste to alcoholic drinks up to television programs. In doing so, he tend to critical analyze the a particular product by trying to understand the underlying concept of its brand name, target consumer, and even its effect on those who patronize it. Furthermore, he also tries to establish a conn ection between the product and the consumer by explaining how the characteristic or attitude of a consumer is reflected in the products that he or she buys (Walker, 2008).Marx and Engels Communist Manifesto calls the people especially the proletariat to take fulfil in abolishing the concept of private property of the Bourgeoisie class that tends to exploit other people and destroy the very culture of nations. On the other hand, Jenkins and Walker also give emphasis in the participation of people in the convergence of media but they pointed out that this aids in the formation of identity preferably than a mere way for exploitative labor.National identities are formed because of the existence of mass media that allows its audience to create their own texts and introduce their own identities that allows other people in the globe to see and understand other cultures. The existence of mass media in terms of the concept of convergence is already regarded as a cultural process in itself that allows people to develop their identities. In this modern age, mass media is not merely a technological advancement but rather it is a tool that allows people to participate and interact in the international community.References Jenkins, H. (2006). Convergence Culture Where Old and New Media Collide. New York New York University Press. Marx, K. , Engels, F. (1848). Manifesto of the Communist Party. Retrieved December 8, 2008, from http//www. marxists. org/archive/marx/works/1848/communist-manifesto/ch01. htm. Oregon University States. (2008). Definitions of Anthropological Terms. Retrieved December 8, 2008, from http//oregonstate. edu/instruct/anth370/gloss. html. Walker, R. (2008). Buyingin The Secret Dialogue between What We Buy and Who We Are. New York Random House.